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VIBEUP

The World's First Social-Wellness Platform

Before, the wellness

movement was scattered.

Now it's gathering in one place.

Watch Intro Video

Thank you for exploring the VIBEUP Executive Summary.

January 2026

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The Problem: The world needs us.

Humanity has become so disconnected from wellbeing, we're sick. Caused by current platforms & systems being driven by profit. Social media, TV & media, dating apps, lack of purpose, drugs & alcohol, porn, poisonous ingredients, poor education, food, & financial systems, the list goes on... 

Global Issue

Illness

Mental Health

Obesity

Alcoholics

Addiction

ADHD

Loneliness

Population

<50% suffer from a chronic illness 

<60% struggle with mental health issues

<60% are overweight 

<30% suffer from issues with alcohol

<33% have substance abuse disorder

<25% of children have ADHD 

<60% of younger people suffer loneliness

Social & dating apps haven't changed in a decade. 30% believe they have a negative impact  - saturated with ads, bots, & censorship, driven to keep people on their phones, causing disconnection. People want a quality alternative.

Platform

Meta (FB)

Instagram

TikTok

LinkedIn

Tinder

Bumble

Hinge

Members

2.9B 

2.5B

2B

1B

80M

55M

25M

Valuation

$1.2T

$1.2B

$150B

$30B

$42B

$2.4B

$1B

Om Pose

Why Now: People are ready.

Yet, there is a booming movement of individuals, businesses, & communities prioritizing wellness. Currently, these people are scattered across the web leaving disjointed experiences, siloed brands, and a lack of trust & connection. But the global wellness industry is exponentially growing, set to double by 2030:

Global Stat

Wellness

Industry

Entrepreneurs

Connection

Yoga

Meditation

Fitness

Nutrition

Community

Teachers

Industry Growth

Population

80% are prioritizing wellness first 

$6.3T global market, to double by 2030

42% increase since 2020 

50% desire social (intentional) connection

26% (300M) adults practice yoga

17% (136M) adults practice meditation

47% (550M) adults get physical activity

54% care about their diet more today

52% crave intentional community options 

<90m teachers + <1m wellness teachers

Social media, dating, online-edu., and fin-tech industries are set to double by 2030

Current platforms offer one service & there's no community platform focused on wellbeing for these people, businesses, & resources to come together >

Platform

Calm

Headspace

InsightTimer

BetterMe

MindValley

Gaia

Jay Shetty

The League

Members

100M 

80M

26M

150M

12M

800K

50M

120K

Valuation

$2.2B

$3B

$140M

$500M

$150M

$102M

Joined Match.com in 2024

Acquired by Match Group in 2022 for $30M

Image by Jasper Boer

The Solution: This is why we're here.

VIBEUP is a platform driven by purpose.

Reconnecting Humanity with Source, Self, Community, and Nature.

VIBEUP is the world's first social platform focused on the growing wellness market, so the 100s of millions of people who prioritize wellness, will have a home. Simultaneously, we're building a novel, intentionally focused social-platform to reach younger generations, and using AI to offer an unrivaled user experience.

Business Model

FREE >

Premium >

What's included >

What's coming >

The platform will be FREE for all Humans, Businesses, & Communities.

$4/mo. to access premium features & increase connections, + we plant a tree each month for premium members.

Everything social media, networking, friendship + dating apps offer (for $50+/mo.), plus mindful community, tools, & resources, for $0-$4/mo.

Various premium memberships, courses, events, retreats, referrals, and a fin-tech marketplace for users to sell their products & services.

Once we build the platform, we'll build the market of 100k+ people & we already have 10s of 1000s.
Once we build the market, we'll grow it & the platform with e-commerce & other products in our wheelhouse, & 100s of partnerships.

We're looking for partners who see the vision and want to help build the world's first social wellness platform. If that's you...

Join us

Learn more

Imagine if we combined the features of:​

Google.png

Google's

search-engine + location-based mapping

SocialLogos_edited.jpg

social media

feeds, messaging, & professional-focus

dating apps

ease connecting people, places, & businesses

airbnb's

ease of location-based search & filters, + reviews

and made it all focused on wellbeing - 

a platform designed as a home for wellness.

INTRODUCING

VIBEUP

A reimagined social-platform designed to serve as a home for the growing wellness movement

How it Starts

Preview a demo on desktop >

slide over mobile screen

HOME

A reimagined feed, VIBES, with categories & reviews to easily find high-vibe, mindful resources & connections

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HUMANS

Combining social & identity profiles unique to user's Intentions, Interests, Communities, Lifestyle, Skills & more

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BUSINESSES

Promoting 1000s of mindful Businesses wellness services while offering them to the growing community

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RESOURCES

A mindful library of curated quality + user-generated content, featuring people, products, and resources

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CREATE

A novel way to create & share content + connect with mindful members, businesses, & resources

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FILTER

Search by member name, community, and location, and filter down from any of the 100s of fields

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LOCATION

Search by location to find and connect with members, communities, and businesses, where you want to

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PRACTICE

VIBEUP Practice Tools support your growth with daily intentions, declarations, affirmations, gratitude, & more

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PRACTICE

Easily stay on track of your daily practices, set new ones, customize, go deeper with supporting resources

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PRACTICE

Manage your monthly progress across any & all practices, view Active Practice Streaks & adjust anytime

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INBOX

Stay connected with daily alerts, news, prompts for new connections, messages, daily practices, & more

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MESSENGER

Easily find and message members on the platform, and create groups to connect multiple people

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EXAMPLE USE CASES

How real users benefit

8 examples from real members that have already said they are looking forward to using the platform >

1

SHARED INTERESTS

She’s traveling for work to Chicago for a month and has just started a wellness routine she intends to keep… she needs to find like-minded women, businesses, and resources that align with her mindful lifestyle while still being social. Now she can.

User - Lucy

Image by Afonso Coutinho

2

PRACTICES

Michael has an awareness to wellbeing practices, but wants to grow. VIBEUP offers FREE Resources & Daily Practice tools to support individuals no matter where they are on their journey. Set & track Daily Practices on a social platform that supports your growth.

User - Michael

3

DATING

James is single and looking for an intentional relationship. Now he can filter interests and demographics, search by location, and connect with those mutually interested in cultivating a mindful relationship. He's excited to use the platform while single, and while he's not.

User - James

4

NETWORKING

Christy is starting a new wellness event company in multiple cities around the U.S. Now she can network by filtering for specific interests and skills, by location, to find service providers, suppliers, teachers and talent to fill her roster. And then she can promote it.

User - Christy

5

COMMUNITY

Maria has an existing database of 1000s of people who have joined her events, retreats, coaching and online programs. She wants a way to centralize her community so they can connect while separated, while offering more value. Resulting in Maria excited to invite her 1000s of members to the platform.

Partner - Align&Allow

6

MINDFULPRENEUR

Sarah is launching her new fitness coaching business and needs new clients online, locally, and as she travels. She can attract new clients by listing her business on the platform, search for and connect with individuals both online and location-based with shared interests, and by posting in the Service Providers Feed.

Business - Fitness Coach

7

BUSINESSES

There's a new resort in Costa Rica launching retreats. Now they can promote their venue to the target demographic to attract both retreat goers and retreat leaders to host retreats.

Business - Resort & Retreats

8

PROPERTIES

A new high-rise residential property is opening and looking to attract their target, lifestyle-focused demographic, as well as build out a wellness program with classes and events. They can promote their property to the member base and source teachers and event providers to build their program.

Business - Residential Community

The possibilities are endless...

History:

How we got here.

2012

VIBEUP was born organically in Chicago, by a group of 100s of mindful citizens coming together to practice wellbeing.

2015

The movement evolved into a wellness festival, bringing 100s of 1000s together, featuring global leaders and sponsors.

2016-2019

The company expanded into community management and software for dozens of luxury, multi-family, high-rise properties.

2020

The pandemic closed festivals, and the residential division merged with a national leader, allowing us to effect 100s of properties while identifying the growing demand for wellness.

2021-2023

Despite clarity, the online space was saturated, and the founder grew through a deep, international, 3-year holistic healing process while exploring mindful communities around the world.

TODAY

Advances in tech + global connection + interest in wellness + our network + vision, puts VIBEUP in a unique position to offer a solution.

The Business Plan

FEBRUARY 2025

Image by Geranimo

Positioning

The global wellness movement is exponentially growing, yet there is no online home for it to grow from

Social & dating apps are outdated. The movement + next generation wants a healthy, intentional alternative

People are looking for mindful connections and trusted wellness resources locally, online, and when they travel

Businesses are looking for new ways to connect with their target audience and grow their businesses

The story is RIPE now for PR with media outlets already covering wellness topics daily

VIBEUP is in a unique position to be first to market with a wellness focused platform, and reach 100s of 1000s

Investment

We are raising $1M for tech, marketing, and ops

Valuation of $10M is based on existing assets, brand historics, and an in-depth industry + market analysis

$260K already raised, $750K to close Spring 2025

3X $250K blocks remain at 2.5% each, or 7.5% total

ROI in 5yrs is 10X, based on a 10X multiplier on EBITDA

Get in early on the world's first social wellness platform, positioned to effect millions

Existing Assets

Assets

Details of the $10 Million Valuation

Groundwork Finalized

MVP platform built, with over 2000 hours at $80 per hour ($160k) and over $110,000 already invested into design and development

Existing Community

10,000 person opt-in subscriber list + 30,000 social followers + 5,000 personal contacts of our target demographic

Partnerships

100s of influencers, teachers, experts, coaches, and communities with over 10 million followers ready to partner on events and courses

Sponsors

Dozens of global wellness sponsors who have already invested over $500k in the brand and are ready for global reach

Historics

$1.2M generated from 2015-2021 as a festival and community management company. This entity dissolved in 2021 to prepare for the online model

Team 

An experienced executive suite, technology partner, and key board members from leading + aligned global brands

Market

In 5 years, capturing 0.25%​ of the wellness market equals <$12M annual revenue

Projections

Achieving projections equals <$5M profit year 5

5 Year Growth Road Map

Revenue

2025

2026

2027

2028

2029

Members

160k

225k

318k

450k

635k

Revenue

$552K

$4.8M

$7.8M

$9.1M

$10.4M

Net Profit

$1.9M

$3.3M

$3.6M

$5M

Premium

$150k

$884k

$2M

$2.8M

$4.1M

Referrals

$36k

$284k

$624k

$882k

$1.24M

Courses

$84k

$239k

$338k

$477k

$673k

Sponsors

$360k

$360k

$480k

$480k

Events

$310k

$460k

$540k

$540k

Ads

$86k

$225k

$318k

$449k

Fin-Tech

$389k

$1.01M

$1.4M

$2.02M

B2B

$601k

$1.55M

Image by Sebastian Unrau

Growth Strategy

1. MVP launch across 3 phases: 10K members

  • Beta: up to 100 friends & Family beta testers

  • Pre-launch: up to 1000 personal contacts

  • MVP Launch: 10,000+ members by activating our existing email database of 10k subscribers, 30k social media followers, and 5k personal contacts

2. Stage 2 Launch: 100K members

  • Strategic Partnerships will be activated with multiple partners with 100k+ followers already on board

  • Digital-evergreen-video ads will reach the curious target demo as we enhance our CAC 

  • PR will be huge as the story is fresh and media outlets are increasingly covering wellness topics daily

3. Fin-Tech Launch: 1M members

  • Once our financial tech is developed members can sell their products & services, we will use our existing database, marketing analytics, and PR to drive rapid international growth to the platform

Team

Existing leadership team in management, business development, technology, and design, equip to create, launch, and grow 

A seasoned tech-team that's development multiple established & start-up apps, including W.H.O., World Wildlife Foundation, Open app, Adidas, Domino's & more, resulting in 8-9 digit funding rounds & exits

Track record of relative experience taking start-ups to million-dollar tech & wellness companies, & acquisitions

A diversified & seasoned board stretching multiple disciplines & industries, ready to support growth

Team

Existing leadership team in management, business development, technology, and design, equip to create, launch, and grow 

A seasoned tech-team that's development multiple established & start-up apps, including W.H.O., World Wildlife Foundation, Open app, Adidas, Domino's & more, resulting in 8-9 digit funding rounds & exits

Track record of relative experience taking start-ups to million-dollar tech & wellness companies, & acquisitions

A diversified & seasoned board stretching multiple disciplines & industries, ready to support growth

Director of Interface Design & Partner

Mackenzie Fotheringham

As an experienced creative director in the marketing and advertising industries, Mackenzie brings together skills in branding, visual communication, graphics development, and graphics design, to build awesome interfaces for users.

CEO & Founder

Luke Jensen

Luke is a 25 year entrepreneur across multiple industries. Having launched numerous tech and wellness startups into 7-digit companies, consulting growth strategies for multiple 7 to 11-digit tech and real-estate projects, establishing partnerships with Live Nation, Leo Burnett, Whole Foods, lululemon, Navy Pier, and multiple international residential developers, and now on the other side of a deep healing journey, the mission & vision is clear.... 

Luke leads visions into growth, sparks connections into co-creations, and is uniquely positioned to bring VIBEUP into the world, for the world.

Growth Agent & Partner

Nicholas Courchesne

Nicholas has 20 years experience funding and growing start-ups into international, multi-million dollar successes. From raising millions for health-industry products and growing them into dozens of countries, to growing tech companies into national leaders worth 9-digits, to real-estate developments in global destinations raising 8-digits to realize their visions...

Using skills with strategic partnerships, business development, and growth strategies, Nicholas has a unique gift to help establish positioning in his projects that enable growth strategies to become reality.

Head of Technology 

In-House + 3rd Party

With our board, we've hired multiple 3rd party teams to efficiently execute the vision + 2 in-house tech-leads internally.

We have narrowed 100 of the top-rated technology development firms down to 10, and after 5+ interview-rounds with each, have landed on our partnership with multiple agencies specializing in strategy, design, and development. With a well-versed background in fin-tech, ed-tech, social media, dating apps, and AI, earning dozens of international awards and proven a proven track-record for global brands such as Adidas, W.H.O., Domino's, as well as start-ups resulting in funding rounds at 9-digit valuations, we're in trusted hands.

We will stagger our development approach to spend less capital upfront and release an app that begins growing the database while receiving customer feedback to evolve it's success from there. 

 

Image by Josh Riemer

Jonathan Ofori-Amoah

Tech & Product Development | Advisor

With multiple tech start-ups sold & leading an international team of developers for LinkedIn as Director of Products, Jon helps lead innovative technology product development into fruition.

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Olivier Benloulou

Business Strategy | Advisor

A seasoned entrepreneur in wellness, hospitality, & tech resulting in dozens of 7-9 digit mergers & acquisitions, including Co-Founder of Ideal Protein & NeuroTracker, Olivier is now focused on projects that support humanity's health & development. 

Alexander Fromm Lurie

Strategic Operations | Advisor

An extensive background in tech & real-estate, having sold a tech-start-up for 7-digits & as San Fran's top real-estate agency, Alexander has a keen eye for business strategy, structure, & operations.

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Pat Veilleux

Legal, General Counsel | Advisor

16 year commercial & tech-product lawyer, 5 years as in-house senior legal counsel for Shopify overseeing growth from $50B to $200B in 2020-2022, Pat now helps some of the world's fastest growing tech companies reach the next level.. 

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QINVST

Financial Strategies | Advisor

QINVST, based in SanFran & Toronto, is a team of multiple entrepreneurs & master's in finance, accounting, & tech, including a CEO who owns a unicorn fin-tech platform, that is using emerging innovations in machine learning to drive quantitative & qualitative financial analyses + business planning to a revolutionary level. 

David Ofori-Amoah

Product & Brand Design Engineer | Advisor

With a masters in product & brand engineering from IIT, Forbes 500 clients under his belt, partner of Enedym & owner of Auper E-motorcycle, David ensures brand & product design fits the vision for the future, from inception to scale. 

There is no platform answering the call, yet.

We're looking for partners who see the vision... if that's you: Join us.

Investment Road Map

Holding Company

VIBEUP Inc.

Registered S-Corp.

October 2024

Investment Nov2024

Pre-Seed A: $260,000

Valuation

$3.7M

Investment Jul2025

Pre-Seed B: $250,000

Valuation

$5M

Bridge Jan2026

Bridge: $100,000

Bridge-Loan

Payback + options

Currently Closing

Pre-Seed C: $500,000

Valuation

$7.4M

Next Round

Series A: $2M+

Valuation

$30M+

Introduction

VIBEUP is the world's first Social-Wellness Platform at the intersection of wellness, conscious-technology, and social-connection— empowering providers and users through conscious-AI-driven experiences in wellness, education, and intentional living.

Sectors

Technology, Wellness, Communications 

Primary Industry

Wellness - $12T by 2030

Other Industries

$500B Human Performance

$2.5T Social Media

$60B Dating

$8.8T Healthcare & Pharma
$400B Digital Education
$80B Corporate Wellness

VIBEUP

THE WORLD'S FIRST SOCIAL-WELLNESS PLATFORM

Holding Company

VIBEUP Inc.

Registered S-Corp.

VIBEUP.io

Investment Nov2024

Pre-Seed A: $260,000

Valuation

$3.7M

Investment Jul2025

Pre-Seed B: $250,000

Valuation

$5M

Bridge Jan2026

Bridge: $100,000

Bridge-Loan

Payback + options

Currently Closing

Pre-Seed C: $500,000

Valuation

$7.4M

Next Round

Series A: $2M+

Valuation

$30M+

Sources of Revenue

• Subscriptions for Humans, Businesses, Communities

• Affiliate & Referral Linking

• Digital Advertising & Sponsorships

• Fin-Tech Driven E-Commerce Marketplace

• AI-Driven Saas & Licensing Revenue

• Corporate Wellness

Partnerships in Discussion

Mental Health of America

SourceCodeMeditation.com

NeuroTrackerX.com

Helping close the gap from entry to treatment

Helping increase consciousness

Helping increase cognitive development

Description

VIBEUP is a wellness-driven social and search platform reimagining how people connect, learn, shop, and live with intention. Combining the community dynamics of social media with the functionality of Shopify, Kajabi, Eventbrite, Airbnb, the search intelligence of Google, and all powered by innovative, proprietary AI that guides users into improving their daily lives, VIBEUP serves as the discovery engine for the global wellness movement.

Users can explore profiles, resources, products, services, events, courses, and properties— all personalized by AI to match and grow their wellness-minded objectives. For providers, VIBEUP offers tools to list, teach, host, and sell within a purpose-built community focused ecosystem.

Positioned across the Technology, Wellness, and Communication-Services sectors, VIBEUP spans industries including Interactive Media, Application Software, EdTech, FinTech, and Digital Wellness Commerce— with community interaction, education, and digital commerce built into it's core, VIBEUP functions as both a social platform and a wellness marketplace to power intentional living.

Media Coverage & Sponsors

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Revenue Strategy

Direct Revenues

Direct Revenues are our cornerstone with various streams, including: Memberships for premium services with: humans, businesses, and communities; Affiliate & Referral revenue from the growing network of service providers, event producers, and digital services & products; and E-Commerce + Advertising by creating a marketplace by which VIBEUP receives a commission on all service, product, event, course, and rental-property transactions on the platform. 

Licensing & SaaS

Licensing & SaaS will be large as we patent and copyright our proprietary technology processes that will enable other platforms, brands, and communities to benefit from our AI-driven technology innovations.

Business-to-Business

Business-to-Business will come next with advertising, sponsorships, and systemized programming and technology offered as corporate wellness services, programs, and white-labled technology to empower companies to grow their communities and businesses, powered by VIBEUP.

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Development Road Map

November 2024 - April 2025

FOUNDATION

We spent the first 6 months working on overall strategy, including the brand, core audience, user interface design and journey, and user experience. We strategically designed the entire beta platform vision, in order to be able to share it with the growing team, partners, as well as organize our development strategy.

May 2025 - February 2026

DEVELOPMENT

We then began developing an enterprise grade infrastructure, already approved by Apple Stores. Feature release & testing comes next with our 7 core initial products in the eco-system: Human, Business, & Community profiles, a robust Daily Practice tracker, a Discovery platform with an interactive global map, and all powered by our proprietary AI Guide, "Mira", providing users with state-of-the-art, emotionally intelligent personal & professional development. 

March 2026 - June 2026

TESTING

With over 40,000 email-subscribers and 1,000 aligned wellness businesses ready, verified-product-quality focused on user-engagement is our GTM strategy. As metrics prove our systems, we'll increase marketing & sales strategies to refine our CAC and ROAS to ultimately get to a data-backed PMF. We will also bridge strategic partnerships with multiple 'wellness celebrities' with millions of followers to introduce their communities. At this point, we'll be ready to launch multiple PR campaigns and for national growth.

June 2026 - August 2026

ANTICIPATION

With engagement, PMF, PR, digital ad strategies, and community onboarding optimizing and growing, we will grow the team to increase the overall product-development timeline with AI and big-data at it's core, while acquiring market share. With management of the core foundation the priority, we will continue on our community-led product development strategy. In other words- what users say they want, we'll give them.

August 2026 and beyond

GROWTH

While users will inform our strategies, we envision fin-tech solutions that revolutionize the wellness industry into a digital marketplace that includes e-commerce for all providers, and education-technology that puts health & wellness at the core of living.

 

With the world's first social-wellness platform foundation built, tested, & proven, we are a purpose-driven team to help the world, literally, vibe-up.

We're looking for partners who see the vision... if that's you, join us

Luke Jensen | Founder & CEO

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EXAMPLE USE CASES

How real users benefit

8 examples from real members that have already said they are looking forward to using the platform >

1

SHARED INTERESTS

She’s traveling for work to Chicago for a month and has just started a wellness routine she intends to keep… she needs to find like-minded women, businesses, and resources that align with her mindful lifestyle while still being social. Now she can.

User - Lucy

Image by Afonso Coutinho

2

PRACTICES

Michael has an awareness to wellbeing practices, but wants to grow. VIBEUP offers FREE Resources & Daily Practice tools to support individuals no matter where they are on their journey. Set & track Daily Practices on a social platform that supports your growth.

User - Michael

3

DATING

James is single and looking for an intentional relationship. Now he can filter interests and demographics, search by location, and connect with those mutually interested in cultivating a mindful relationship. He's excited to use the platform while single, and while he's not.

User - James

4

NETWORKING

Christy is starting a new wellness event company in multiple cities around the U.S. Now she can network by filtering for specific interests and skills, by location, to find service providers, suppliers, teachers and talent to fill her roster. And then she can promote it.

User - Christy

5

COMMUNITY

Maria has an existing database of 1000s of people who have joined her events, retreats, coaching and online programs. She wants a way to centralize her community so they can connect while separated, while offering more value. Resulting in Maria excited to invite her 1000s of members to the platform.

Partner - Align&Allow

6

MINDFULPRENEUR

Sarah is launching her new fitness coaching business and needs new clients online, locally, and as she travels. She can attract new clients by listing her business on the platform, search for and connect with individuals both online and location-based with shared interests, and by posting in the Service Providers Feed.

Business - Fitness Coach

7

BUSINESSES

There's a new resort in Costa Rica launching retreats. Now they can promote their venue to the target demographic to attract both retreat goers and retreat leaders to host retreats.

Business - Resort & Retreats

8

PROPERTIES

A new high-rise residential property is opening and looking to attract their target, lifestyle-focused demographic, as well as build out a wellness program with classes and events. They can promote their property to the member base and source teachers and event providers to build their program.

Business - Residential Community

The possibilities are endless...

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